Artificial intelligence is rapidly becoming a priority across the beverage industry, yet many organizations struggle to move beyond experimentation and turn these initiatives into scalable, measurable business value.

In this webinar, we focus on how beverage companies can build a practical AI strategy playbook—one that aligns leadership vision, business priorities, and operational execution. Rather than discussing specific tools or vendors, this conversation explores the strategic frameworks and decision-making principles that allow AI to support sales teams, improve customer outcomes, and strengthen decision-making across the entire beverage value chain.

Joining the session is Glenn Remoreras, Executive Vice President and CIO at Breakthru Beverage Group, who shares an enterprise-level perspective on how beverage businesses can approach AI with clarity, discipline, and long-term intent—regardless of where they operate within the industry.

What You Will Learn

• Why many AI initiatives fail to deliver results in practice
• How to build a real AI strategy playbook for your organization
• Ways to align AI initiatives with business and revenue outcomes
• How AI strategy applies across the entire beverage value chain
• Practical approaches to moving from strategy to execution

This session takes a strategy-first approach to AI, applies across the entire beverage ecosystem, and focuses on helping organizations make smarter, faster AI decisions with confidence.