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Karli Massie

Wine Buyer, Jimbo's Natural Family

Karli began her career in Grocery Retail nine years ago in Dublin, Ireland, where she worked as Head Buyer and Manager for Lotts & Co, a group of Specialty Grocery stores. There, she began her journey in wine education, achieving the WSET Level 3 Award in Wines. When she returned home to San Diego in 2021 she joined the wine team at Jimbo's Natural Grocery where she now works as Specialty Wine Buyer and staff educator for her growing team of wine specialists. 

Jimbo’s was founded by Jim “Jimbo” Someck in 1984 with the vision to have a piece of organic fruit in every child’s recyclable lunch bag. Today, Jimbo’s is San Diego’s trusted go-to source for the purest products—carrying regenerative organic, organic, non-GMO and locally sourced foods that nourish its customers. For over 40 years, Jimbo’s has been a tremendous supporter of local organic farms, businesses and entrepreneurs. With four locations throughout San Diego County—Carmel Valley, Escondido, Carlsbad, and 4S Ranch—Jimbo's remains a trusted destination for organic and all-natural foods, as well as a leader in sustainable practices.

As Wine Buyer for Jimbo's, Karli works to source wines that speak to Jimbo's ethos of "doing the right thing", where sustainability, quality, and community are front of mind. Her mission when sourcing wines is to connect the community with wineries that support organic farming, promote soil health, and produce quality wines that are meant to be shared with friends and family over a beautiful meal.

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